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F1 has 49.1m total followers and have seen the highest engagement rate with social posts compared to other major sports in 2021. Once again Formula 1 was the fastest-growing major sports league on the planet in terms of follower growth in 2021.
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The biggest market on this metric was China (70.8m unique viewers in 2021, +13% vs 2020), but there were also significant YoY gains in Spain (+272%), Russia (+129%), and the USA (+53%). TV unique viewers (the number of individuals that tune into at least one race during the season) for 2021 stood at 445m (+3% YoY). The Netherlands stood out with an increase of +81% Year on Year, but there were also significant gains in the USA (+58% YoY), France (+48% YoY), Italy (+40% YoY) and the UK (+39% YoY). There were significant rises in season cumulative audience in several markets, including many of F1's biggest markets. READ MORE: Netflix announce release date for Season 4 of Formula 1: Drive To Survive F1 also saw strong audiences for the season opener in Bahrain (84.5m), and for the three Sprint weekend events at Silverstone (79.5m), Monza (80.4m) and Sao Paulo (82.1m).
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The cumulative TV audience for 2021 was 1.55bn, up 4% from the 2020 season. The season finale in Abu Dhabi drew 108.7m viewers, +29% higher than the same race in 2020 – and the highest viewing figures for a race during the season.
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Formula 1 has released annual audience figures following the 2021 World Championship season, which included the new Sprint events at three races, and a title battle that went down to the wire between Lewis Hamilton and Max Verstappen.
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